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Whitepaper: Best Practices for Launching a Mobile Events App

These tips and best practices will help you choose a mobile events app with all the features you need. Make the most of your investment in a mobile event app by ensuring that your mobile event strategy supports your organization's business objectives.

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Best Practices for Launching a Mobile Events App

These tips and best practices will help you choose a mobile events app with all the features you need. Make the most of your investment in a mobile event app by ensuring that your mobile event strategy supports your organization's business objectives.


Know Your Mobile Meetings & Events Strategy - Before you can write your mobile event strategy, you need a clear understanding of your business goals. These goals will drive your mobile event strategy — enabling you to choose, design and launch a mobile event app that will help you reach them.

Dynamic Mobile Sponsorship - Mobile apps offer a ton of features — some good, some not-so-good. (And some that are just plain weird.) Find out which features your sponsors care about, and how you can deploy those features as part of an effective sponsorship strategy.

Making Data Security a Priority - One of the biggest steps you can take to protect your event data is to choose the right technology providers. Learn what to look for in a technology partner — including third-party security certification.

Know Your Mobile Meetings & Events Strategy

Before you can write your mobile event strategy, you need a clear understanding of your business goals. These goals will drive your mobile event strategy — enabling you to choose, design and launch a mobile event app that will help you reach them.

Dynamic Mobile Sponsorship

Mobile apps offer a ton of features — some good, some not-so-good. (And some that are just plain weird.) Find out which features your sponsors care about, and how you can deploy those features as part of an effective sponsorship strategy.

Making Data Security a Priority

One of the biggest steps you can take to protect your event data is to choose the right technology providers. Learn what to look for in a technology partner — including third-party security certification.

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Lanyon makes planning your event, trade show or conference a breeze.

Lanyon Events software helps you create a smarter event with online tools for registration, speaker and exhibitor management, attendee management, managing online communities, and analyzing real-time data and insights.

Registration Management

Our Attendee Managment Module allows you to manage event registration and attendees easier than ever.

Business Intelligence & Analytics

Track the entire attendee experience, and collect usable data and reporting in real-time.

Exhibitor & Sponsor Management

Increase sponsor and exhibitor retention by giving exhibitors and sponsors a single, user friendly online portal.

Session & Speaker Management

Handle speaker submissions, voting, selection and more on a central, online portal.

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We work with a lot of great companies. Over 80% of the Fortune 100. Thousands of small and medium-sized businesses. Over 100,000 hotels.

Here are just a few fantastic organizations that Lanyon has helped become more successful.

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  • "Through the reporting capabilities that Lanyon Smart Events Cloud™ gives us we can derive quite a few conclusions on audience segments and if we’re seeing an increase or decrease—any kind of a shift—in the key audience segments that we track on a year-over-year comparison."

    Staci Clark
    Global Marketing Strategy Manager, Cisco Systems
  • "This is helping us generate more cost improvements and gain a consolidated view across all organizational meetings that will help us for future planning."

    Nancy Teresa
    Procurement Manager Travel & Event Planning, Nestle
  • "We try to funnel everything through the one portal. Everything links together. So we have all the data and all the records for every individual in one location."

    Heather Henderson
    Manager, Global Operations & Event Experience, Cisco Live
  • "Lanyon’s technology has provided the backbone for us to automate and streamline our processes. With the centralized portal and data collection, we’re able to see our event spend as a category versus having to track it throughout various expense reports."

    Nancy Teresa
    Procurement Manager Travel & Event Planning, Nestle