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Whitepaper: Market Your Event Like An Expert & Get Your Event Mobile-Ready

The right event marketing will ensure you get the word out about your event and get the right audience and numbers to attend. But, your marketing efforts shouldn’t stop there.

Mobile event apps used to be a nice to have. Now it’s a “must-have” strategy for better managing events, empowering attendees, building loyalty, and growing your revenue.

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Market Your Event Like An Expert & Get Your Event Mobile-Ready

The right event marketing will ensure you get the word out about your event and get the right audience and numbers to attend. But, your marketing efforts shouldn’t stop there.

Mobile event apps used to be a nice to have. Now it’s a “must-have” strategy for better managing events, empowering attendees, building loyalty, and growing your revenue.


Start with a great event website to engage attendees - Your event website is your biggest promotional tool. It is where your audience will be directed from all of your other communication channels, and it’s the place your event audience is likely to spend the most amount of time. Similarly, email is a fantastic online marketing tool that is both cost-effective and measurable. And when email marketing is done right, it’s particularly powerful tool for driving event attendance, boosting brand awareness and creating ongoing engagement with your event audience.

Create a buzz around your event using social promotion - By promoting your event through a variety of marketing channels, you can extend your marketing reach significantly. Use social promotion tools to create a buzz around your event. Harness the power of Facebook, Twitter and LinkedIn, and expand your reach by empowering your attendees to promote your event through social media. Having a mobile event app enhances your efforts and encourages attendee engagement.

Incorporate Other Interactive App Options - With mobile surveys and polls, you’ll get valuable feedback and information from attendees. You’ll also be able to track attendee behavior and preferences and provide them with maps, venue layouts and schedules – ensuring that your attendees have all of the event information right at their fingertips.

Start with a great event website to engage attendees

Your event website is your biggest promotional tool. It is where your audience will be directed from all of your other communication channels, and it’s the place your event audience is likely to spend the most amount of time. Similarly, email is a fantastic online marketing tool that is both cost-effective and measurable. And when email marketing is done right, it’s particularly powerful tool for driving event attendance, boosting brand awareness and creating ongoing engagement with your event audience.

Create a buzz around your event using social promotion

By promoting your event through a variety of marketing channels, you can extend your marketing reach significantly. Use social promotion tools to create a buzz around your event. Harness the power of Facebook, Twitter and LinkedIn, and expand your reach by empowering your attendees to promote your event through social media. Having a mobile event app enhances your efforts and encourages attendee engagement.

Incorporate Other Interactive App Options

With mobile surveys and polls, you’ll get valuable feedback and information from attendees. You’ll also be able to track attendee behavior and preferences and provide them with maps, venue layouts and schedules – ensuring that your attendees have all of the event information right at their fingertips.

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Lanyon makes planning your event, trade show or conference a breeze.

Lanyon Events software helps you create a smarter event with online tools for registration, speaker and exhibitor management, attendee management, managing online communities, and analyzing real-time data and insights.

Registration Management

Our Attendee Managment Module allows you to manage event registration and attendees easier than ever.

Business Intelligence & Analytics

Track the entire attendee experience, and collect usable data and reporting in real-time.

Exhibitor & Sponsor Management

Increase sponsor and exhibitor retention by giving exhibitors and sponsors a single, user friendly online portal.

Session & Speaker Management

Handle speaker submissions, voting, selection and more on a central, online portal.

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We work with a lot of great companies. Over 80% of the Fortune 100. Thousands of small and medium-sized businesses. Over 100,000 hotels.

Here are just a few fantastic organizations that Lanyon has helped become more successful.

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  • "Through the reporting capabilities that Lanyon Smart Events Cloud™ gives us we can derive quite a few conclusions on audience segments and if we’re seeing an increase or decrease—any kind of a shift—in the key audience segments that we track on a year-over-year comparison."

    Staci Clark
    Global Marketing Strategy Manager, Cisco Systems
  • "This is helping us generate more cost improvements and gain a consolidated view across all organizational meetings that will help us for future planning."

    Nancy Teresa
    Procurement Manager Travel & Event Planning, Nestle
  • "We try to funnel everything through the one portal. Everything links together. So we have all the data and all the records for every individual in one location."

    Heather Henderson
    Manager, Global Operations & Event Experience, Cisco Live
  • "Lanyon’s technology has provided the backbone for us to automate and streamline our processes. With the centralized portal and data collection, we’re able to see our event spend as a category versus having to track it throughout various expense reports."

    Nancy Teresa
    Procurement Manager Travel & Event Planning, Nestle