Marketing Your Mobile Event App

This clear and comprehensive guide will help you develop a step-by-step strategy to make your mobile event app a smashing success. Get more attendees to download and use your app, and engage with them through every step of the event — before, during and after!

  Promote Your Event App - Drive attendees to your mobile app with easy and engaging marketing — including emails, digital channels and printed materials.

  Engage with Your Audience - Convert app downloads into app users by offering the right incentives. Promote your mobile app’s content, scheduling and networking features to get your attendees using your app well in advance of your event.

  Year-Round Engagement - Follow up with your attendees by delivering surveys and post-event content. Then transform your mobile app into a news and social network to keep your attendees using your app long after the event has ended.

Please complete the following:
"I can’t tell you how many positive comments I got about the app. In fact, one attendee tweeted that the app was so good, it should be mandatory! The app was rated 4.5 out of 5 in the survey we ran, which was very impressive."

— Kelly Briley, Global Event Technologies Manager, Cisco