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Whitepaper: Best Practices for Adoption and Engagement

This clear and comprehensive guide will help you develop a step-by-step strategy to make your mobile event app a smashing success. Get more attendees to download and use your app, and engage with them through every step of the event — before, during and after!

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Best Practices for Adoption and Engagement

This clear and comprehensive guide will help you develop a step-by-step strategy to make your mobile event app a smashing success. Get more attendees to download and use your app, and engage with them through every step of the event — before, during and after!


Promote Your Event App - Drive attendees to your mobile app with easy and engaging marketing — including emails, digital channels and printed materials.

Engage with Your Audience - Convert app downloads into app users by offering the right incentives. Promote your mobile app’s content, scheduling and networking features to get your attendees using your app well in advance of your event.

Year-Round Engagement - Follow up with your attendees by delivering surveys and post-event content. Then transform your mobile app into a news and social network to keep your attendees using your app long after the event has ended.

Promote Your Event App

Drive attendees to your mobile app with easy and engaging marketing — including emails, digital channels and printed materials.

Engage with Your Audience

Convert app downloads into app users by offering the right incentives. Promote your mobile app’s content, scheduling and networking features to get your attendees using your app well in advance of your event.

Year-Round Engagement

Follow up with your attendees by delivering surveys and post-event content. Then transform your mobile app into a news and social network to keep your attendees using your app long after the event has ended.

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Lanyon makes planning your event, trade show or conference a breeze.

Lanyon Events software helps you create a smarter event with online tools for registration, speaker and exhibitor management, attendee management, managing online communities, and analyzing real-time data and insights.

Registration Management

Our Attendee Managment Module allows you to manage event registration and attendees easier than ever.

Business Intelligence & Analytics

Track the entire attendee experience, and collect usable data and reporting in real-time.

Exhibitor & Sponsor Management

Increase sponsor and exhibitor retention by giving exhibitors and sponsors a single, user friendly online portal.

Session & Speaker Management

Handle speaker submissions, voting, selection and more on a central, online portal.

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We work with a lot of great companies. Over 80% of the Fortune 100. Thousands of small and medium-sized businesses. Over 100,000 hotels.

Here are just a few fantastic organizations that Lanyon has helped become more successful.

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  • "Through the reporting capabilities that Lanyon Smart Events Cloud™ gives us we can derive quite a few conclusions on audience segments and if we’re seeing an increase or decrease—any kind of a shift—in the key audience segments that we track on a year-over-year comparison."

    Staci Clark
    Global Marketing Strategy Manager, Cisco Systems
  • "This is helping us generate more cost improvements and gain a consolidated view across all organizational meetings that will help us for future planning."

    Nancy Teresa
    Procurement Manager Travel & Event Planning, Nestle
  • "We try to funnel everything through the one portal. Everything links together. So we have all the data and all the records for every individual in one location."

    Heather Henderson
    Manager, Global Operations & Event Experience, Cisco Live
  • "Lanyon’s technology has provided the backbone for us to automate and streamline our processes. With the centralized portal and data collection, we’re able to see our event spend as a category versus having to track it throughout various expense reports."

    Nancy Teresa
    Procurement Manager Travel & Event Planning, Nestle