Whitepaper
Personalizing the Attendee Journey

This informative guide discusses the shortcomings of the existing “un-personalized” approach to event management, and then outlines how you can harness new technologies to create a more engaging experience for your attendees — before, during and after the event.


  Creating Smart Connections - As digital channels make us more connected than ever before, human interaction has never been more valued — or more valuable.

  Digital Channels — Challenge and Opportunity - Learn how today’s digital technology provides numerous ways to improve the Attendee Journey through greater personalization — by capturing and applying event and behavioral data.

  End-to-End Personalization Strategies - Find out ways that you can apply the latest event technology to provide your attendees with a personalized experience at every touchpoint — from before registration until long after the event has ended.

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"I can’t tell you how many positive comments I got about the app. In fact, one attendee tweeted that the app was so good, it should be mandatory! The app was rated 4.5 out of 5 in the survey we ran, which was very impressive."

— Kelly Briley, Program Manager, Cisco