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Whitepaper: Personalizing the Attendee Journey

This informative guide discusses the shortcomings of the existing “un-personalized” approach to event management, and then outlines how you can harness new technologies to create a more engaging experience for your attendees — before, during and after the event

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Personalizing the Attendee Journey

This informative guide discusses the shortcomings of the existing “un-personalized” approach to event management, and then outlines how you can harness new technologies to create a more engaging experience for your attendees — before, during and after the event


Creating Smart Connections - As digital channels make us more connected than ever before, human interaction has never been more valued — or more valuable.

Digital Channels — Challenge and Opportunity - Learn how today’s digital technology provides numerous ways to improve the Attendee Journey through greater personalization — by capturing and applying event and behavioral data.

End-to-End Personalization Strategies - Find out ways that you can apply the latest event technology to provide your attendees with a personalized experience at every touchpoint — from before registration until long after the event has ended.

Creating Smart Connections

As digital channels make us more connected than ever before, human interaction has never been more valued — or more valuable.

Digital Channels — Challenge and Opportunity

Learn how today’s digital technology provides numerous ways to improve the Attendee Journey through greater personalization — by capturing and applying event and behavioral data.

End-to-End Personalization Strategies

Find out ways that you can apply the latest event technology to provide your attendees with a personalized experience at every touchpoint — from before registration until long after the event has ended.

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Lanyon makes planning your event, trade show or conference a breeze.

Lanyon Events software helps you create a smarter event with online tools for registration, speaker and exhibitor management, attendee management, managing online communities, and analyzing real-time data and insights.

Registration Management

Our Attendee Managment Module allows you to manage event registration and attendees easier than ever.

Business Intelligence & Analytics

Track the entire attendee experience, and collect usable data and reporting in real-time.

Exhibitor & Sponsor Management

Increase sponsor and exhibitor retention by giving exhibitors and sponsors a single, user friendly online portal.

Session & Speaker Management

Handle speaker submissions, voting, selection and more on a central, online portal.

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We work with a lot of great companies. Over 80% of the Fortune 100. Thousands of small and medium-sized businesses. Over 100,000 hotels.

Here are just a few fantastic organizations that Lanyon has helped become more successful.

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  • "Through the reporting capabilities that Lanyon Smart Events Cloud™ gives us we can derive quite a few conclusions on audience segments and if we’re seeing an increase or decrease—any kind of a shift—in the key audience segments that we track on a year-over-year comparison."

    Staci Clark
    Global Marketing Strategy Manager, Cisco Systems
  • "This is helping us generate more cost improvements and gain a consolidated view across all organizational meetings that will help us for future planning."

    Nancy Teresa
    Procurement Manager Travel & Event Planning, Nestle
  • "We try to funnel everything through the one portal. Everything links together. So we have all the data and all the records for every individual in one location."

    Heather Henderson
    Manager, Global Operations & Event Experience, Cisco Live
  • "Lanyon’s technology has provided the backbone for us to automate and streamline our processes. With the centralized portal and data collection, we’re able to see our event spend as a category versus having to track it throughout various expense reports."

    Nancy Teresa
    Procurement Manager Travel & Event Planning, Nestle