Overview

Title: 10 Rules to Market Your Event Like An Expert

Date: Now Available

Time: On Demand

Duration: 1 hour


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Summary

10 Rules to Market Your Event Like An Expert


Marketing your event is a vital part of every event planners role so how can you give your event the best chance of success and maximize attendance? During this webinar Kevin Jackson will share his expertise and top tips for ensuring your event is a sell out!

 

You will learn:
 

  • How to understand and be able to take advantage of the new event paradigm
     

  • How to understand and be able to action new event sales and marketing plan
     

  • How to grow your event sector and your event attendance


Kevin Jackson
Vice President
George P Johnson

Voted the most influential person in the UK event industry over the last 3 years, an industry worth £39 billion to the UK economy. Kevin Jackson has been making his influence felt for over twenty years. He’s been a significant player with some of the world’s most respected marketing services groups, including Interpublic, Grey and Saatchi. He’s also worked closely with a vast range of brands, from Adidas to Zumba. Now a Vice President of George P Johnson, the number 1 experience marketing company in the world, Kevin is a thought leader, speaker, strategic consultant and relationship manager, with a huge catalogue of success behind him. But it’s the future that interests him more. Having explored every discipline within the marketing mix, Kevin has a rare understanding of every conceivable touchpoint between a brand and its most valuable audiences. His passion and enthusiasm for driving engagement, participation and action, means that his work focuses on delivering memorable, meaningful brand experiences. Kevin’s rules for this are simple: - “Treat people as people, entertain them, educate them, connect them with each other – and be useful in their lives.” Whether the audience comprises consumers, businesses or employees, no one is exempt from his belief in the power of engagement Read more at http://www.eventmanagerblog.com/post-author/kevin-jackson/#0AQW7k6TSoYxaRkI.99


Patrick Mendoza
Director of Corporate Communications
Lanyon



Patrick Mendoza is the director of corporate communications for Lanyon, a leader in meetings, events and travel software. In this role, Mendoza is responsible for the external public relations strategy for Lanyon, which includes media relations, strategic message development, social media, analyst relations, and the voice of the customer program.