Title: How Dreamforce Mastered Event Registration with Salesforce's Scott Owens

Date: Now Available

Time: On Demand

Duration: 1 hour

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How Dreamforce Mastered Event Registration with Salesforce's Scott Owens

Salesforce, the world’s leading CRM technology provider, is one of the most recognizable names in the tech industry. And with over 172,000 registrants, their flagship event, Dreamforce, is the largest software conference on Earth. They’re also a Lanyon customer.

Scott Owens, Salesforce’s director of event technology, calls in this month for a candid conversation about the challenges and triumphs that have gone into building one of the world’s most influential customer events – and how choosing the right event management technology for onsite registration made it possible.

We’ll also discuss how Dreamforce exemplifies the Salesforce brand – not just through logos and content, but through the event experience itself. From registration and check-in to surveys and follow-up, Salesforce harnesses event management technology to ensure that everyone who attends Dreamforce enjoys the seamless event experience that they’ve come to expect from the leader in customer relationship management.


You will learn:

  • Why Salesforce see its brand as more than just a logo

  • How Lanyon supports Salesforce's brand through a frictionless event experience

  • How the Dreamforce team tried to "break" our check-in software. And failed.

Scott Owens
Director, Events Technology

Scott Owens is Director, Events Technology and is responsible for global events technology at Salesforce. Scott joined salesforce.com 3 years ago and has an extensive background building mobile and web based technology products for both startups and large enterprise companies.This will be Scott's fourth Dreamforce!