Overview

Title: Event Marketing ROI: How To Increase Your Revenue

Date: Now Available

Time: On-Demand

Duration: 1 hour


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Summary

Event Marketing ROI: How To Increase Your Revenue


Events are no longer just about building awareness for your products and brands – to be successful, you’ve got to generate meaningful business results: pipeline, revenue, customer retention. In a world of competing marketing investments, event marketers need to be prepared to project and demonstrate the ROI of their event strategy to their CMO and leadership teams. In this session, you’ll hear from experts in event marketing as they share their strategies for boosting the business returns and measuring the impact of their events.

Michelle FischerMichelle Fischer
VP of Marketing
Lanyon

 

 

Hila ShpigelmanHila Shpigelman
Head of Marketing
TrinTech