Overview

Title: Redefining Success: New KPIs for Events

Date: Now Available

Time: On-Demand

Duration: 1 hour


*Denotes required.


You must have Javascript and Cookies enabled to access this webcast. Click here for Help.

Summary

Redefining Success: New KPIs for Events


One of the greatest challenges in Event Marketing – after ensuring a great Attendee Experience – is validating success through results. How do you turn engagement numbers into pipeline? Or revenue?

In this session, we’ll discuss the strategy behind partnership with Sales, Marketing Operations and Event Marketers to make a direct connection between your event and the bottom line. If you’re asking yourself “My attendees had an AWESOME experience? So what?” – this session is for you.


You will learn:


  • Strategize with your Marketing Ops team
  • Consolidate CRM & event marketing data
  • Speak the language of sales: what is “sales-ready”? What are their biggest concerns?

Ebony VentersEbony Venters
Director of Marketing Ops
Lanyon