Title: Driving Meetings ROI: Making Your Meetings Smarter

Date: Monday, Jul 15, 2015

Time: 4:30 PM Central Daylight Time Central

Duration: 13 Minutes

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Driving Meetings ROI: Making Your Meetings Smarter

As companies continue to extend their global reach, your meetings program needs to go global, too. But expansion is risky. You need the right tools and strategy. Partick Rush, from American Express Meetings and Events, will share his insights from his experience as a global meetings and events expert.
You’ll also learn tips and best practices for expanding your strategic meetings management (SMM) program worldwide, taken from a case study of the global pharmaceutical company, Bristol Myers Squibb. Hear about the snags and pitfalls that the company encountered during its global SMMP expansion — and learn how to avoid them!


You will learn:

  • Automate your administrative processes

  • Gain insight over your entire meetings spend

  • Win better rates from your suppliers

Join us for a truly educational webinar, and see how you can expand globally while avoiding costly setbacks.

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Kevin Iwamoto
VP of Industry Strategy

Kevin Iwamoto is a former President & CEO of the Board of Directors for the Global Business Travel Association (GBTA) — the leading source for education, advocacy, networking, news and information for more than 2,700 corporate and government travel professionals and suppliers.

As Vice President of Industry Strategy for Lanyon, Kevin guides strategy for engaging with buyers, associations and suppliers. He also works with key influencers across industries to raise awareness of the benefits of strategic meetings management.

He has been honored with every major business travel industry accolade — having recently been named one of the Top 25 Most Influential People In The Meetings Industry by Successful Meetings Magazine.