Title: SMM 101: Great Starts for Great Success

Date: Now Available

Time: On Demand

Duration: 1 hour

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SMM 101: Great Starts for Great Success

Want to build a Strategic Meetings Management (SMM) program? Confused where to start?

No worries — we’ve got you covered.

Respected industry leader Betsy Bondurant will lead you through the essential first steps for building an effective SMM Program — as well as the best practices for soliciting suppliers, managing requests for proposals, and maintaining a healthy program year-round.


You will learn:

  • How organizations of all different sizes harness SMM to suit their specific needs

  • How to build a SMM program from the ground up — and drive adoption throughout your organization

  • How to continually optimize your SMM Program as it matures

Betsy Bondurant, CMM, CTE
Bondurant Consulting

Betsy Bondurant, CMM, CTE offers a unique 360o perspective with over 30 years industry expertise in hotel sales, meeting & trade show management, including 13 years of direct involvement in the discipline of Strategic Meetings Management. This diverse background positions Betsy uniquely for the successful development and delivery of projects in the category of meetings, events, and trade shows.

Kevin Iwamoto
VP of Industry Strategy

Kevin Iwamoto is a former President & CEO of the Board of Directors for the Global Business Travel Association (GBTA) — the leading source for education, advocacy, networking, news and information for more than 2,700 corporate and government travel professionals and suppliers.

As Vice President of Industry Strategy for Lanyon, Kevin guides strategy for engaging with buyers, associations and suppliers. He also works with key influencers across industries to raise awareness of the benefits of strategic meetings management.

He has been honored with every major business travel industry accolade — having recently been named one of the Top 25 Most Influential People In The Meetings Industry by Successful Meetings Magazine.