Title: Growing Pains: Best Practices for Global SMMP Expansion

Date: Wednesday, Aug 19, 2015

Time: 1:00 PM Central Daylight Time Central

Duration: 61 Minutes

*Denotes required.

You must have Javascript and Cookies enabled to access this webcast. Click here for Help.


Growing Pains: Best Practices for Global SMMP Expansion

As companies continue to extend their global reach, your meetings program needs to go global, too. But expansion is risky. You need the right tools and strategy. Partick Rush, from American Express Meetings and Events, will share his insights from his experience as a global meetings and events expert.
You’ll also learn tips and best practices for expanding your strategic meetings management (SMM) program worldwide, taken from a case study of the global pharmaceutical company, Bristol Myers Squibb. Hear about the snags and pitfalls that the company encountered during its global SMMP expansion — and learn how to avoid them!


You will learn:

  • Learn the benefits of a Global SMM Program.

  • Gain visibility and report on all your meetings — worldwide.

  • Standardize your eRFPs and sourcing on a global scale

Join us for a truly educational webinar, and see how you can expand globally while avoiding costly setbacks.

Can't make it? Sign up and we’ll make sure you get an on-demand copy!

Patrick Rush
American Express Meetings and Events

Patrick Rush is a Global Director with American Express Meetings & Events based in New York. Patrick is responsible for the overall management of the Strategic Meetings Management Programme for a Global Bio Pharmaceutical Customer.

Prior to Patrick’s current position, Patrick has been based in Sydney and London holding positions in Operations, Account Management & Business Development with American Express Meetings & Events. Patrick has extensive knowledge in Meetings & Events, Group Air, Payment and Expense Management solutions.



Kevin IwamotoKaren Dunfee
Manager, Global Meetings Technologies
Bristol-Myers Squibb



Karen Dunfee is a Manager on the BMS Global Meetings Management team based in Plainsboro, New Jersey. Karen is responsible for the management of meeting technologies to support and enhance the Bristol-Myers Squibb Global Strategic Meetings Management Program. Prior to taking on this role, Karen was the North America Regional Manager for Travel & Meetings at Bristol-Myers Squibb.


Kevin IwamotoKevin Iwamoto
VP of Industry Strategy



Kevin Iwamoto is a former President & CEO of the Board of Directors for the Global Business Travel Association (GBTA) — the leading source for education, advocacy, networking, news and information for more than 2,700 corporate and government travel professionals and suppliers.

As Vice President of Industry Strategy for Lanyon, Kevin guides strategy for engaging with buyers, associations and suppliers. He also works with key influencers across industries to raise awareness of the benefits of strategic meetings management.

He has been honored with every major business travel industry accolade — having recently been named one of the Top 25 Most Influential People In The Meetings Industry by Successful Meetings Magazine.